💼 About This Role

You'll define and execute go-to-market strategies for new B2C digital products, including positioning, messaging, and audience segmentation. You'll influence the full user journey from acquisition to monetization, working with cross-functional teams in a fast-paced, data-driven environment. This role offers significant autonomy and the chance to directly impact revenue at global scale.

🎯 What You'll Do

• Define product marketing strategy including segmentation, positioning, and go-to-market execution.
• Lead cross-functional teams to deliver growth initiatives.
• Optimize full-funnel performance with a strong LTV focus.
• Conduct market and competitor research to generate growth hypotheses.
• Drive experimentation through A/B testing and CRO to improve funnel efficiency.

📋 Requirements

• 5–7+ years experience in product marketing or growth marketing for B2C digital products.
• Proven ability to impact core business metrics like revenue and retention.
• Strong expertise in segmentation, positioning, and go-to-market strategy.
• Solid understanding of performance marketing channels (Google, Meta, TikTok) and funnel optimization.

✨ Nice to Have

• Experience with A/B testing and CRO frameworks.
• Strong leadership skills in cross-functional organizations.
• Data-driven analytical capabilities.

🎁 Benefits & Perks

• 🏠 Fully remote work opportunity.
• 🏖️ 28 days paid vacation per year.
• 🩺 Health benefits or up to $1,000 annually for medical expenses.
• 💵 Referral bonuses up to $5,000.
• 📚 50% reimbursement for professional training and conferences.

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical/Strategy Interview· 60 min