12h ago
Director, Growth Marketing
Toronto, ON
$179k-$219k / year
full-timedirectorsoftware
๐ Tech Stack
๐ผ About This Role
You'll own the growth function end-to-end: pipeline for sales, self-serve activation, and ACV expansion across 55,000 customers. You'll build a growth engine that runs high-velocity, low-ACV motions and targeted, multi-touch MM SaaS plays. Reporting to the CMO, you'll lead a team of 4-5 growth marketers.
๐ฏ What You'll Do
- Own the growth number: CAC, pipeline contribution, self-serve activation, and net revenue retention
- Lead and develop a team of 4โ5 growth marketers across paid, web/CRO, lifecycle, and customer marketing
- Set the acquisition strategy across paid, partnerships, events, and self-serve funnel optimization
- Drive ACV expansion through customer marketing and partner with CS and Account Management
๐ Requirements
- 8+ years in growth, performance, or demand generation with at least 3 years managing a team in B2B SaaS
- Direct experience running an annual budget of $2M+ across paid, lifecycle, web, and emerging channels
- Experience operating across high-velocity, low-ACV motion and traditional MM SaaS motion
- Hands-on enough to write a Google Ads QBR, debug tracking, or sketch a landing page
โจ Nice to Have
- Restaurant, multi-location SMB, or hospitality-tech experience
- Experience in companies running both PLG and sales-assisted motions
๐ Benefits & Perks
- ๐ฐ Competitive base compensation (CAD $179,000-$219,000)
๐จ Hiring Process
Estimated timeline: 3-4 weeks ยท AI estimate
- 1Recruiter Screenยท 30 min
- 2Hiring Manager Interviewยท 60 min
- 3Technical / Strategy Presentationยท 60 min
- 4Final Interview with CMOยท 45 min
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