Description

You will shape and execute integrated marketing strategies to increase brand awareness and drive pipeline from targeted enterprise accounts. This role owns full-funnel campaigns, events, and partner initiatives to engage prospects and convert them into qualified opportunities.

Requirements

• 5+ years B2B marketing experience with strong ABM campaign expertise
• Deep understanding of integrated marketing strategies for enterprise accounts
• Proven track record driving demand with large enterprises and complex buying committees

Responsibilities

• Shape strategic direction for ABM multi-channel campaigns driving awareness and pipeline
• Guide one-to-few and one-to-one marketing strategy with expert market positioning
• Drive engagement of strategic enterprise accounts and nurture leads through sales cycle
• Own key events from concept through execution and post-event pipeline generation
• Collaborate with partners on co-marketing initiatives to expand reach and generate demand