Description

You'll lead the narrative direction for brand campaigns, developing big ideas and crafting compelling copy across TV, digital, social, OOH, and experiential. You'll shape how AI-assisted creative work is reviewed and held to a high standard, partnering with a fellow Creative Director to ensure conceptual cohesion.

Requirements

• Hands-on maker and conceptual leader with experience developing big ideas and crafting narratives
• Confident in shaping how AI-assisted creative work gets reviewed and held to a high standard
• Experience owning narrative direction for brand campaigns from brief through execution
• Ability to make judgment calls on concept, tone, structure, and emotional resonance across channels
• Skilled in raising creative quality through systems like voice guidelines, prompt libraries, and messaging frameworks

Responsibilities

• Concept and lead creative direction for brand campaigns across TV, digital, social, OOH, and experiential
• Develop and evolve brand voice guidelines, messaging frameworks, and AI review workflows
• Write and direct campaign copy, including manifestos, scripts, headlines, and social copy
• Evaluate AI-assisted drafts with editorial rigor
• Partner with a fellow Creative Director to ensure conceptual cohesion across copy and visual