Tech Stack

Description

You will build and scale Gusto's brand presence with accountants through thought leadership, community programs, events, and partnerships, driving firm recruitment and long-term engagement.

Requirements

• 7–10 years of experience in community marketing, ideally in partner- or relationship-driven industries.
• Proven history of building and scaling communities or external-facing programs.
• Strong track record of representing a brand externally through events, speaking, or thought leadership.
• Excellent storytelling and communication skills for senior professional audiences.
• AI fluency with tools like ChatGPT or Glean for content creation and insight generation.

Responsibilities

• Build and lead Gusto's accountant community strategy across owned, earned, and experiential channels.
• Represent Gusto externally through thought leadership, speaking opportunities, events, and partnerships.
• Scale community programs fostering connection, education, and advocacy among accounting firms.
• Design events and sponsorship strategies to strengthen brand affinity and accelerate funnel impact.
• Define and track success metrics across community health, awareness, sentiment, and engagement.