Description

You will transform raw data into actionable insights, shape communication strategies, and manage analytics ecosystems. You'll analyze PR and social media data, develop reporting systems, and act as an internal consultant to keep clients ahead of market trends.

Requirements

• Minimum 4 years proven experience in Analytics as Data Analyst or Business Data Analyst
• Experience with PR and social media data analysis
• Strong data management and statistical analysis skills
• Experience with reporting tools and dashboard development
• Ability to manage client relationships and work in a team

Responsibilities

• Analyze quantitative and qualitative PR and social media data to optimize brand strategy
• Develop and implement data collection systems and statistical techniques for strategic reporting
• Conduct competitive intelligence and listening studies to identify brand differentiators
• Acquire data from primary/secondary sources and maintain robust databases
• Create and manage analytics ecosystem, evaluate vendors, and monitor PR/social media trends