Fellow

You'll own the end-to-end product vision and roadmap for Fellow's brewing category, acting as the **mini-CEO** of this product line. You'll drive cross-functional teams across DTC, retail, and global markets to deliver **ridiculously good coffee experiences**. This role combines hardware, firmware, and software innovation with a strong brand and go-to-market strategy.

You'll design and maintain **CI/CD pipelines** for firmware, mobile apps, and **AWS backend services** at Fellow. Your work will automate testing and deployment across hardware-integrated systems, enabling faster releases. You'll also integrate test outputs with **AI-based analysis tools** for intelligent debugging.

You'll lead global marketing and brand strategy across DTC, wholesale, and retail channels for **premium kitchen tools** brand Fellow. Your core impact will be elevating brand presence and driving customer engagement to position Fellow as a **premium brand**.

You'll lead **integrated brand marketing strategy** and drive **multi-channel campaigns** for Fellow, a design-led kitchen tools brand. Your work will shape how Fellow shows up culturally through influencer marketing, PR, and integrated go-to-market plans. **You'll sit at the intersection of brand, growth, and storytelling** to translate product innovation into impactful campaigns.