💼 About This Role

You'll lead customer acquisition and digital growth strategies for a fast-moving consumer brand, driving performance across paid media channels. Your core impact will be scaling revenue through data-driven experimentation and cross-functional collaboration. This is a high-impact leadership role owning the full-funnel digital strategy.

🎯 What You'll Do

• Own paid digital marketing strategy across Meta, Google, TikTok
• Manage agency partnerships and paid media budgets
• Drive full-funnel acquisition initiatives including prospecting and retargeting
• Optimize CAC, ROAS, MER, and new customer growth metrics

📋 Requirements

• 7–10+ years of experience in digital marketing or customer acquisition
• Proven track record scaling customer growth in DTC, retail, fashion, or lifestyle sectors
• Strong expertise in paid social, paid search, and multi-channel media buying
• Hands-on experience with Meta Ads, Google Ads, TikTok Ads or similar platforms

✨ Nice to Have

• Experience managing agencies or external marketing partners
• Strong analytical and strategic thinking skills

🎁 Benefits & Perks

• 💰 Competitive salary $150k-$185k CAD/USD
• 🏥 Health benefits coverage
• 🏖️ 3 weeks paid vacation
• 🖥️ $400 home office allowance
• 🌿 $1,000 annual product allowance

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter call· 30 min
2. 2Hiring manager interview· 45 min
3. 3Case presentation or strategy exercise· 60 min